Dinh gia — Yeu to quyet dinh doanh thu
Dinh gia sai co the khien ban mat khach hoac mat loi nhuan. Bai viet nay chia se chien luoc gia da duoc chung minh hieu qua.
3 mo hinh dinh gia pho bien
1. Gia co dinh (One-time payment)
2. Subscription (Tra hang thang)
3. Freemium (Mien phi + Premium)
Cong thuc tinh gia
Gia = (Gia tri mang lai cho hoc vien) x 10-20%
Vi du: Neu khoa hoc giup hoc vien kiem them 5,000,000d/thang, gia hop ly la 500,000d - 1,000,000d.
Meo tang gia tri cam nhan
Bang gia tham khao theo linh vuc
| Linh vuc | Gia de xuat (VND) |
|----------|-------------------|
| Ky nang mem | 299,000 - 599,000 |
| Kinh doanh | 499,000 - 1,999,000 |
| Cong nghe | 599,000 - 2,999,000 |
| Suc khoe | 199,000 - 799,000 |
| Ngon ngu | 399,000 - 999,000 |