Tang doanh thu — Khong chi la tang gia
Nhieu coach nghi rang de tang doanh thu thi phai tang gia. Nhung thuc te co nhieu cach hieu qua hon.
Chien luoc 1: Upsell coaching 1-1
Sau khi hoc vien hoan thanh khoa hoc, de nghi coaching 1-1 de ho tro sau hon.
Chien luoc 2: Tao khoa hoc nang cao
Hoc vien da hoan thanh khoa hoc co ban se muon hoc them.
Chien luoc 3: Chuong trinh affiliate
De nguoi khac gioi thieu khoa hoc va nhan hoa hong.
Chien luoc 4: Goi membership
Thay vi ban tung khoa hoc, ban goi membership hang thang.
Chien luoc 5: Group coaching
To chuc buoi coaching nhom (5-10 nguoi).
Case study
Coach B tren CoachHubs: bat dau voi 1 khoa hoc gia 499,000d, doanh thu 5 trieu/thang. Sau 6 thang ap dung 5 chien luoc, doanh thu tang len 25 trieu/thang.