Facebook — Kenh marketing #1 cho coach Viet Nam
Voi 70 trieu nguoi dung Facebook tai Viet Nam, day la kenh marketing hieu qua nhat cho khoa hoc online.
Chien luoc noi dung
1. Noi dung gia tri mien phi (70%)
Chia se kien thuc mien phi de xay dung uy tin:
Video ngan 1-3 phut chia se meo
Carousel post voi 5-7 slides kien thuc
Story chia se cuoc song coach
Live Q&A hang tuan
2. Social proof (20%)
Screenshot feedback tu hoc vien
Ket qua truoc/sau cua hoc vien
So lieu: bao nhieu hoc vien, ty le hoan thanh
Testimonials video
3. Ban hang truc tiep (10%)
Gioi thieu khoa hoc moi
Uu dai co thoi han
Link dang ky truc tiep qua CoachHubs
Quang cao Facebook
Doi tuong muc tieu
Tuoi: 25-45
Quan tam: phat trien ban than, kinh doanh, [linh vuc cua ban]
Hanh vi: da mua khoa hoc online
Vi tri: Viet Nam
Ngan sach de xuat
Bat dau: 100,000-200,000d/ngay
Test 3-5 mau quang cao trong 7 ngay
Scale mau tot nhat len 500,000d-1,000,000d/ngay
Ket hop voi Zalo
Zalo co 75 trieu nguoi dung Viet Nam:
Tao Zalo OA de gui thong bao tu dong
CoachHubs tich hop Zalo OA — hoc vien nhan thong bao bai hoc moi, nhac hoc
Ty le doc thong bao Zalo: 90%+ (so voi email: 20%)
Funnel marketing
1. Nhan biet: Noi dung mien phi tren Facebook
2. Quan tam: Tai lieu mien phi (ebook, checklist)
3. Can nhac: Webinar/Live mien phi
4. Mua hang: Uu dai dac biet + link CoachHubs
5. Trung thanh: Cong dong + Zalo OA
San sang tao khoa hoc?
Bat dau mien phi tren CoachHubs.
Dang ky mien phi